Touch Drive

How do you introduce the newly re-designed Toyota Corolla to a generation that doesn't frequent the car dealership? Put the test drive in their pockets! 

The Touch Drive is a mobile experience that takes users on a digital test drive, highlighting noteworthy features of the all-new 2014 Corolla. Users drive (scroll) through tunnels, around curves, and under bridges to uncover varying details of the vehicle. When the test drive is complete, the user is presented with the best-fit Corolla model based on their interactions with the site.

The site is a parallax infinite scroll experience, built with a combination of Canvas and DOM element animation and using 3D assets created from actual CAD models of the 2014 Corolla. 

client— Toyota

agency— Saatchi & Saatchi Los Angeles

role— Associate Producer

awards— FWA Mobile Site of the Day

press— Google Creative Sandbox