DreamHunt

In the summer of 2016, we were asked to help Delta debut on Snapchat with a fun summertime campaign. Given that Snapchat relies exclusively on user-generated content, we knew an execution in typical Delta fashion would stick out like a sore thumb. Instead, we took advantage of native Snapchat features and created something no brand had done on the platform before - an interactive scavenger hunt. 

The Delta DreamHunt used Snapchat as its platform and the city of Los Angeles as its playground. We placed Delta-branded Snapchat geofilters in five very specific Los Angeles locations, dropped cryptic clues to those locations on Delta's Snapchat Story, and asked Angelenos to find them and snap them back to us for chances to win free first-class flights around the world. 

Not only did the DreamHunt create a community of engaging followers for Delta's new social channel, it prompted thousands of Angelenos to literally search the city for Delta's content.

client— Delta Airlines

agency— Wieden+Kennedy New York

role— Senior Integrated Producer 

awards— Webbys Honoree: Social - Native Advertising 

press— Mashable.com, psfk.com